Your score measures how visible and trustworthy your Google Business Profile looks to potential customers. It's based on five factors: star rating, review volume, recency of reviews, owner reply rate, and profile completeness (photos, hours, website, description). A higher score means customers are more likely to find and choose your business.

The audit scores five categories out of 100 total points: Rating (up to 30), Review Volume (up to 20), Recency (up to 20), Owner Replies (up to 15), and Profile Completeness (up to 15). Each category is scored based on thresholds that reflect what Google's algorithm and real customers actually respond to. If you add a competitor, volume is scored relative to them.

It's a physical card — the size of a credit card — with a built-in NFC chip and QR code. Place it at your checkout counter, on your invoice binder, or hand it directly to a customer. They tap it with their phone (or scan the QR code) and land directly on your Google review page. No app, no searching, no friction. Most people leave a review in under 30 seconds.

Yes. The audit is completely free, no credit card, no obligation. We built it so local business owners can see exactly where they stand. If you want help fixing the gaps it finds, we offer services — but the audit itself costs nothing.

Eidolon Systems Network — a Toronto-based company that builds tools for local businesses. We specialize in review growth, Google profile optimization, and NFC-powered customer engagement. Real people, real builds, no templates.